Your customers search on Google when they need something now. They scroll Facebook and Instagram the rest of the day. We run both channels as one plan for Houston businesses, so search ads catch buyers who are ready now and Meta ads bring back the ones who left without calling.
Written by Mukesh Kumar, Founder, HOU Digital Marketing · Updated October 2026
Mukesh replies within one business day with a plan and pricing.
Google only. If you want search ads and Local Services Ads on Google alone, see Google Ads management in Houston, from $500/month.
Google and Meta. If you want search and social working together (Google Search, Local Services Ads, Facebook and Instagram, plus retargeting across both), this page is for you. That service starts at $600/month.
We start by reviewing your existing accounts:
You get a recorded walkthrough of what we find before any budget is spent.
Our Google work covers:
For healthcare advertisers, Meta and Google both restrict health-based targeting, so we build campaigns that stay inside those rules.
Paid traffic belongs on a page built for one service and one action, not your homepage. We set up:
That way every report shows real leads.
You get a live dashboard with spend, leads and cost per lead for each channel, plus a monthly review call. If a channel isn't working, we tell you and move the budget.
Image placeholder: Google Ads dashboard screenshot showing CPC and conversions, with client data blurred
Here is a real example from a Houston mental health clinic running Deep TMS campaigns. Click costs were rising, and the tracking had quietly stopped recording conversions after a website update. We made three changes:
Your account will have its own problems, but the order is always the same. Fix the tracking first, stop the wasted spend second, and only then scale what is working.
Three flat monthly fees, each covering Google and Meta (Facebook and Instagram) together. Ad spend is separate and goes straight to the platforms.
Single-location businesses testing paid ads
Established local businesses scaling leads
High-competition markets that need full coverage
Every package is month to month, with no setup fee and no percentage of ad spend. You own every ad account. Want Google only? See Google Ads management, from $500/month.
| Local Starter | Growth Accelerator | Market Leader | |
|---|---|---|---|
| Management fee | $600/month | $1,100/month | $1,600/month |
| Best for | Single-location businesses testing paid ads | Established local businesses scaling leads | High-competition markets that need full coverage |
| Typical monthly ad spend | Up to $2,000 | $2,000 to $5,000 | $5,000 to $10,000 |
| Google campaigns | Search ads | Search + call-only ads | Search, Local Services Ads, remarketing and Customer Match where allowed |
| Meta (Facebook and Instagram) | One lead-form or retargeting campaign | Prospecting + retargeting campaigns | Full Meta funnel: prospecting, retargeting and lead forms |
| Keywords | Up to 20 high-intent keywords | 30 to 50 optimized keywords | Unlimited keyword management |
| Ad copy and creative | 2 Google ad variations, 2 Meta creatives | 4+ A/B-tested ad variations and monthly Meta creative refresh | Continuous testing on both platforms |
| Targeting | Radius targeting around your service area | Geofencing and audience layering | Hyperlocal, competitor and customer-list audiences |
| Conversion tracking | Calls and forms | GA4 events for calls, forms and bookings, plus Meta pixel | Advanced attribution, Meta Conversions API and offline conversion tracking |
| Negative keywords | Monthly review | Weekly filtering | Weekly filtering |
| Landing page support | Recommendations | Landing page audit | A/B testing and conversion rate optimization |
| Reporting | Live dashboard and monthly review | Live dashboard and monthly video recap | Live dashboard and biweekly strategy call |
| Extras | None | Landing page audit | Click fraud protection and competitor analysis |
Home services (HVAC, plumbing, roofing). Local Services Ads plus call-only search campaigns for emergency searches, with Meta retargeting for bigger jobs like replacements.
Legal. Search campaigns with heavy negative keyword lists to filter out free-advice searches, and call tracking tied to intake.
Medical and mental health. Search campaigns built around treatment intent, with HIPAA-safe tracking and no health-based audience targeting. See Google Ads for doctors.
Med spas and aesthetics. Treatment-level search campaigns and Instagram creative for promotions and consultations.
Transportation and hospitality. Day-parted bidding around peak booking windows.
Image placeholder: map of Greater Houston with the service areas marked
We run campaigns across Greater Houston:
West: Katy, Sugar Land, Cypress
North: The Woodlands, Spring, Tomball
South and east: Pearland, League City, Missouri City
We also run campaigns across Texas, including Dallas, Austin and San Antonio.
HOU Digital Marketing charges a flat PPC management fee of $600, $1,100 or $1,600 per month for Google and Meta campaigns, depending on ad spend and campaign scope. Ad spend is separate and paid directly to the platforms. We never take a percentage of it, and every plan is month to month.
We recommend at least $1,000 a month in ad spend so the platforms gather enough conversion data. Competitive Houston categories such as legal, HVAC and medical usually need $3,000 to $5,000 a month for steady lead flow.
Google catches people who are searching for your service right now. Facebook and Instagram reach people before they search and bring back visitors who left. For most local service businesses, Google drives the leads and Meta lowers the overall cost per lead through retargeting.
Search campaigns usually bring leads within days of launch. Getting to a stable cost per lead takes one to two billing cycles while we build negative keyword lists and the platforms learn which leads convert.
Yes. Campaigns are built in your Google Ads and Meta Business accounts. If you leave, you keep the data, the audiences and the history.
No. Every PPC plan is month to month. If the numbers are not working, you can leave.
Book a free 30-minute call with Mukesh. We will look at your Google and Meta accounts together and show where the money goes. If paid ads are the wrong channel for you right now, we will tell you.
